Liby is the leading brand of laundry care product from China. Since its establishment in 1994, the products have been well received among consumers. Data proves Liby is used in seven out of ten households in China and generates a sale that leads the industry in the country for 10 consecutive years, from 2009 to 2018. As a pioneer of laundry care, Liby gathers advanced technologies all over the world, owns the only Key Laboratory of "Green Cleaning Products of Chinese Light Industry"and academician expert workstation of the industry, and has obtained 98 patents for invention, beyond the total of those obtained by top 2-5 peers in China. Moreover, Liby is a constitutor of Chinese standards for laundry care industry, and has organized or participated in the development of 28 national and industrial standards.